SOMRAS
Serving The Divine
OUR APPROACH
We proposed a complete social media and branding revamp to capture Somras’ true spirit:
BRAND STYLE
Drew inspiration from its Roman-medieval theme, creating a design language that felt unique, bold, and instantly recognizable.
LOGO ANIMATION
Brought the brand name to life by animating the logo, showing drinks being poured in motion, and reinforcing the tagline: Serving the Divine.
TONE OF VOICE
Tone of Voice: Fun, witty, and welcoming — positioning Somras as the go-to spot for after-office hangouts and budget-friendly parties.
VISUAL EXPERIENCE
Clean yet chaotic photography with the right touch of Medieval-Modern bar drama, balancing classic shots of food and drinks with the chill vibe Somras is known for.
Disclaimer: The following designs feature third-party photography, which is used strictly as a placeholder to demonstrate our graphic design and branding. The photos do not belong to us and are included to showcase our branding and design work only.
Disclaimer: The following designs feature third-party photography, which is used strictly as a placeholder to demonstrate our graphic design and branding. The photos do not belong to us and are included to showcase our branding and design work only.
POSITIONING VIDEO
In the heart of HSR, surrounded by the startup grind and endless hustle, we noticed something: every bar was trying to be "the party." But we saw a deeper truth. What do you really want after a week of emails and deadlines? A loud bass drop, or a perfectly chill glass of beer that feels, well, a little bit divine?. Somras isn't just a restobar; it's the sacred sigh of relief, the well-deserved reward, and the only place where your post-work drink tastes like a tiny victory. Why? Because it won't burn the salary you just earned.
CUSTOM ANIMATED VIDEO
To set the positioning right while infusing our proposed branding, we created an engaging animated video that was designed to not just amuse, but to truly connect with the audience.
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MORE RECENT WORK
PROBLEM
HSR Layout is home to some of Bengaluru’s busiest restobars, each fighting for the attention of a young, energetic crowd.
Somras, a bar and kitchen with a Roman-meets-medieval theme, affordable pricing, and a lively vibe, had the right ingredients but lacked a distinct identity online. The brand needed to stand out in a crowded space and match the actual energy of its food, drinks, and atmosphere.
