LUXORE SKIN
From Pilot Experiment to Premium Skincare Brand
PROBLEM
Luxore Skin began as a pilot project to understand the Indian premium skincare and haircare market. The goal: validate demand for a ritual-driven, aspirational brand, while building everything from scratch — branding, storytelling, digital infrastructure, and operational setup.
At launch, Luxore Skin had no identity, no digital presence, and no e-commerce setup. The challenge was clear: generate awareness, build credibility, engage consumers, and drive e-commerce sales, all while learning from real-time market feedback.
OUR APPROACH
We treated Luxore Skin as a full-spectrum brand creation and pilot experiment, integrating strategy, creative, and execution across all touchpoints.
Brand Identity & Storytelling
Crafted a premium, ritual-driven brand narrative rooted in Indian wellness traditions.
Designed a visual identity — bold, elegant, and globally appealing.
Developed messaging that communicated aspiration, self-care, and efficacy.
Introduced founder-led storytelling, connecting consumers with the vision, ethos, and purpose behind the brand.
Social Media & Content Strategy
Produced content around haircare and skincare rituals, tips, and wellness education, positioning Luxore Skin as a trusted authority.
Developed creativity-driven campaigns leveraging trending formats, reels, and interactive content to drive engagement.
Incorporated founder stories and thought leadership to deepen brand connection with the audience.
Digital Infrastructure & E-Commerce
Built a fully operational e-commerce platform with payment gateways, automated fulfillment, and delivery partner integration.
Expanded to marketplaces (Amazon, Flipkart) and quick-commerce platforms (Blinkit).
Managed Merchant Center listings, ensuring visibility on Google Shopping.
THE IMPACT
From zero to a fully realized premium skincare and haircare brand, Luxore Skin validated the Indian market’s appetite for ritual-driven, aspirational wellness products.
Every touchpoint — social media, paid media, marketplaces, e-commerce, and offline activations — worked in harmony to create a premium, credible, and scalable brand.
Luxore Skin isn’t just skincare and haircare. It’s a story, a ritual, and a premium Indian brand ready for the world.
