KINFOLK
An award-winning Montessori Pre-School in Bangalore
PROBLEM
Kinfolk Montessori, a 6-year-old institution in Whitefield, faced a brand perception gap. Despite having premium infrastructure and a strong Montessori program, their branding and marketing failed to reflect the same quality. Key challenges included:
A lack of premium branding that matched their offerings and target audience.
Low awareness, even within their immediate neighborhood.
Limited online credibility compared to standalone and multi-branch competitors.
Inability to showcase events and activities in an engaging, differentiated way.
Lead generation that produced quantity but not quality, resulting in low conversions.
An underperforming website that did little to capture and convert leads.
In short: Kinfolk had the right product, but the wrong perception.
OUR APPROACH
We knew Kinfolk needed more than “better marketing.” They needed a brand reinvention. One that felt premium, credible, and distinctly Montessori, so here's what we did:
REIMAGINED BRANDING
We built a visual identity that balanced the vibrance of childhood with the calmness of Montessori philosophy. Custom illustrations became the heart of the identity, setting Kinfolk apart in a sea of generic preschool branding.
ONE OF A KIND SOCIAL MEDIA STRATEGY & DESIGN
Instead of showcasing activities in the cookie-cutter way competitors did, we introduced unique formats and editing:
Custom made illustrations animated in our reels combined with original video ideas that couldn’t be replicated by competitors.
Unique aesthetic GIF carousels that parents engaged with and shared.
Content that “felt so Kinfolk”, warm, genuine, and instantly recognizable.
70%
Growth In Social Media Followers
2L+
Organic Social Media Views
20K+
Organic Profile Visits + Link Clicks
BUILDING CREDIBILITY
Partnered with a respected Montessori influencer-educator at a crucial pre-admission window, giving Kinfolk an edge in parent trust.
Produced testimonial reels with real parent voices, designed for high retention and authenticity.
HIGH QUALITY LEAD GENERATION
One of the founder’s biggest concerns was the quality of admissions leads. They previously had to go through high volumes of irrelevant enquiries & junk leads that simply weren’t the right fit for Kinfolk. We solved this by designing our hyper-local, precision-targeted lead generation strategy that combined sharp audience segmentation with the right communication and content.To complement this, we also developed a custom landing page that was simple, credible, and conversion-focused, ensuring that every enquiry had a higher chance of moving forward.
HIGH QUALITY LEAD GENERATION
One of the founder’s biggest concerns was the quality of admissions leads. They previously had to go through high volumes of irrelevant enquiries & junk leads that simply weren’t the right fit for Kinfolk. We solved this by designing our hyper-local, precision-targeted lead generation strategy that combined sharp audience segmentation with the right communication and content.To complement this, we also developed a custom landing page that was simple, credible, and conversion-focused, ensuring that every enquiry had a higher chance of moving forward.
Our hyper-local lead generation strategy delivered over 600+ high-quality leads at an impressive cost-per-lead of just ₹673. With carefully crafted communication, content, and a custom-built landing page to capture interest effectively, Kinfolk achieved nearly 28x ROI, its most successful admission campaign to date, filling out seats before reopening and outshining established competitors in the area.
EVENT PROMOTIONS
Strategically promoted Kinfolk’s first-ever Literature Festival, ensuring strong attendance, community buzz, and even on-the-spot admissions.
EVENT PROMOTIONS
Strategically promoted Kinfolk’s first-ever Literature Festival, ensuring strong attendance, community buzz, and even on-the-spot admissions.
28X
Return on Investment
203%
Overall Growth in Google My Business
47%
Growth in Organic Website Visits
OTHER AD-HOC REQUIREMENTS
Beyond planned campaigns, we also supported Kinfolk with ad-hoc requirements, including offline marketing materials, to ensure every piece of communication, whether online or on-ground, reflected the same premium identity. This consistency across touchpoints strengthened Kinfolk’s positioning and reinforced trust among parents.
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THE IMPACT
Award-Winning Recognition: Honored at the ScooNews Global Education Awards 2025 as “Preschool with Best Infrastructure” and “Top 10 Standalone Preschools of the Year” out of 500 global schools.
THE TAKEAWAY
By pairing creative storytelling with strategic lead generation, we turned Kinfolk Montessori from a hidden gem into a recognized leader in its category. The transformation wasn’t just about marketing, it was about creating a brand parents could believe in.
Brand Lift: From being under-recognized in its own neighborhood to being seen as a leading choice for parents in Whitefield.
Community Connection: Parents began to perceive Kinfolk as warm, trustworthy, and premium, not just another preschool.
